Shopping News / Articles
Not Burgundy, Not Brown'Fall's Next It Shoe Color Trend Is Already Here
1+ hour, 38+ min ago (326+ words) Kerane Marcellus is a New York-based writer. She joined the Who What Wear team in 2025 after writing for Essence Magazine and freelancing for a number of other arts and culture publications. Fashion is a form of expression that she encourages…...
M&S Has Never Looked Chicer! 11 Effortlessly Elegant Summer Buys I'm Adding to My Wardrobe
12+ hour, 21+ min ago (340+ words) Those who know me know that I can't resist a weekly scroll through M&S's new-in section, and this week, there were some particularly chic buys I just had to share with you. Scroll on to see. Who What Wear…...
Fashion Editors Can't Stop Wearing the Fossil Raquel Mini Gold-Tone Watch This Summer
1+ hour, 48+ min ago (232+ words) The Raquel Mini has the kind of shape that immediately catches your eye. Its slim, rectangular silhouette feels polished and a little vintage in the best way. While watches tend to fall into either the trendy or classic category, this…...
This Iconic Korean Skincare Product Just Got a Matching Eye Serum'I Rate It 10/10
1+ hour, 26+ min ago (412+ words) It's a new staple. When I say I love Korean skincare, it's an understatement. I would estimate it makes up about 90% of my routine'I'm talking about essences, moisturizers, hydrogel masks, and more. These products often combine cutting-edge ingredients (PDRN, spicules,…...
It Girls Love Wearing Baggy Shorts With These Shoes to Look Polished
3+ hour, 20+ min ago (217+ words) It Girls Love Wearing Baggy Shorts With These Shoes to Look More Polished Who What Wear There are a few instances where long, baggy shorts can be a bit tricky to dress up for summer. However, that doesn't deter me…...
14 Korean Skincare Products to Buy During Amazon Prime Day
5+ hour, 16+ min ago (320+ words) Through Friday, June 26, my favorite Korean skincare products are on sale during Amazon Prime Day. Since I already created a tightly curated list of the best products to repurchase for my own use, I thought it would be easy enough…...
Here's Exactly What Chic Brides Are Wearing Instead of Traditional Gowns
6+ hour, 3+ min ago (559+ words) I Work in Fashion in NYC'These 11 Pretty Dress Trends Are Beyond Stylish 16 Wedding-Ready Dresses and Accessories I'd Buy for Summer Nuptials I Looked at Basically Every Wedding Guest Dress Out There'36 I'd Actually Order For a long time, bridal fashion…...
If You Buy One New Beauty Product for Summer, Make It This Body Oil
10+ hour, 1+ min ago (244+ words) Soft, subtle, and shimmering. Scent aside, its finely milled shimmer is stunning. The tiny gold flecks spread evenly across the skin and reflect light in the prettiest, most radiant way. Whenever I use it, it looks like I have a…...
Win "500 to Spend at Selfridges!
13+ hour, 36+ min ago (33+ words) Who What Wear We're giving you the chance to refresh your wardrobe for summer 2026 with a "500 Selfridges voucher. Scroll on to read how to enter....
Fact: This French-Girl Bag Trend Makes Black Trousers and Loafers Look Summer-Ready in Seconds
10+ hour, 31+ min ago (287+ words) You can wear black pants and loafers in the summer if you style them like Zo" Kravitz. As someone who loves wearing all-black outfits, I don't put away my black tops and trousers each summer. I still wear them, but…...
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