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Karina's quick return to Milan spotlights Prada ambassador influence
2+ hour, 6+ min ago (177+ words) Aespa's Karina returned to Milan just one month after her last visit, drawing global attention as a luxury fashion ambassador with a fresh runway-ready look. The K-pop star attended Prada's 2026 FW womenswear show in Milan last Thursday, where she appeared…...
What Jung Kook's intensive training signals for March BTS concert
3+ day, 21+ hour ago (364+ words) BTS' Jung Kook / Captured from Jung Kook's social media BTS member Jung Kook has sparked buzz after sharing proof of intense treadmill training roughly a month before a planned concert in Gwanghwamun on March 21. Average heart rate 168 BPM indicates high-intensity…...
'The Art of Sarah' exposes Korea's luxury obsession
4+ day, 1+ hour ago (647+ words) A scene from Netflix series "The Art of Sarah / Courtesy of Netflix "The Art of Sarah" cuts through Korea's luxury obsession with the precision of a scalpel. The Netflix mystery thriller, starring Shin Hye-sun, follows a woman who transforms her…...
Why women are buying menswear: Korea's oversized fashion shift
4+ day, 10+ hour ago (494+ words) Two women's outerwear styles released on a trial basis by LF's Italian menswear brand Allegri for the 2025 fall-winter season / Courtesy of LF "I bought it as a birthday gift for my husband, but after trying it on, I wanted to…...
Merz Aesthetics Korea reaches new heights with purpose‑driven culture
4+ day, 17+ hour ago (313+ words) Merz Aesthetics Korea General Manager Yu Su-yeon / Courtesy of Merz Aesthetics Korea Merz Aesthetics Korea has achieved a milestone, topping the Best Workplaces in Korea list by Great Place To Work for the second consecutive year, while making the list…...
'Living like Koreans' is a new trend among visitors to Korea
4+ day, 17+ hour ago (1421+ words) When Lindsay, a 34-year-old visitor from Canada, and Kentaro, a 46-year-old from Japan, arrived in Seoul on Feb. 12, they headed straight to a specialized scalp care clinic in Myeong-dong. The two said they booked consultations after seeing reviews on social…...
Goongbe makes foray into Middle East beauty market
5+ day, 18+ hour ago (261+ words) Goongbe's skin care products are displayed inside an Aster Pharmacy in the UAE this month. Courtesy of Zero to Seven Rising Korean skin care brand Goongbe has debuted in the United Arab Emirates, expanding K-beauty's global consumer markets to broader…...
Bandages, swelling and millions of views: Korea's new cosmetic surgery content boom
6+ day, 17+ hour ago (414+ words) RalRal, left, and Lee Ji-hye / Captured from RalRal's social media, Xportsnews By turning plastic surgery into sharable content " from bandaged faces to post-op swelling " a growing number of South Korean celebrities are drawing massive online attention, reflecting a broader cultural…...
How Korean-Irish creative agency CMR is helping shape Seoul's new creator economy
2+ week, 1+ day ago (569+ words) Chad Lee and Robin Te McGonigle, co-founders of CMR / Courtesy of CMR Seoul-based creative agency CMR leverages its global background and its carefully selected talent to create genuine, fashion-driven moments for its clients " whether they are fashion brands, touring musicians…...
How Korean-Irish creative agency CMR is helping shape Seoul's new creator economy - The Korea Times
2+ week, 1+ day ago (569+ words) Chad Lee and Robin Te McGonigle, co-founders of CMR / Courtesy of CMR Seoul-based creative agency CMR leverages its global background and its carefully selected talent to create genuine, fashion-driven moments for its clients " whether they are fashion brands, touring musicians…...
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