59+ min ago   (378+ words) Wish Atlanta, a luxury sneaker and streetwear boutique in the Little Five Points neighborhood of Atlanta, plans to close at end of the year after 22 years in operation. In a note on Wish Atlanta’s website and on social media, Lauren…...

1+ day, 18+ hour ago   (197+ words) High-value, low-price (HVLP) fitness club operator Vasa Fitness has tapped senior marketing executive Liz Crisafi as the company’s chief marketing officer (CMO). Crisafi will serve as a member of Vasa’s Executive Leadership Team (ELT) and report directly to CEO Michael…...

2+ day, 18+ hour ago   (593+ words) In the study, Peter McGoldrick, Stifel’s lead analyst in the space, called out “lack of newness” as the broader theme in the survey. “Stifel’s 2026 back-to-school footwear survey at 110 retail doors and e-commerce sites shows a dearth of inspiration, with the…...

2+ day, 21+ hour ago   (417+ words) Skims appointed Erin Magee, a veteran at Supreme, as chief design officer while promoting Kim Schraub to chief brand officer. Both are newly created roles. Magee (shown right) most recently served as chief creative officer at Supreme, leading creative vision,…...

2+ day, 21+ hour ago   (209+ words) Academy Sports + Outdoors announced plans to launch 200 Ariat in-store shops this fall. Academy Sports + Outdoors announced plans to launch 200 Ariat in-store shops this fall The shops will include both Ariat’s Western and work footwear collections, as well as an…...

1+ week, 2+ hour ago   (261+ words) SGB Media Reebok Becomes Official Partner for Xenom London Reebok has signed on as the Official Apparel and Footwear Partner for the inaugural Xenom London, the functional fitness competition that takes place on August 29 and 30 at Olympia London. As part…...

1+ week, 1+ day ago   (148+ words) Scheels has launched an exclusive Sig Sauer apparel range at its 24 Scheels locations across the U.S. and online. Featuring t-shirts, hoodies, and snapback hats, the seasonal SIG-branded apparel showcases the “brand’s iconic looks,” including the American flag and military themes, to…...

1+ week, 1+ day ago   (248+ words) A new officially-licensed product collection with the National Football League rounds out a portfolio that now spans every major professional sports league in North America: MLB, NHL, NBA, US Soccer, and the CFL. Levelwear is reporting that it inked a…...

1+ week, 2+ day ago   (304+ words) Fabletics is also reportedly piloting the College Shop in 14 retail stores near major university campuses, including Arizona State University, Michigan State and UCLA. Fabletics, a digitally native activewear brand, is expanding its College Shop to include more than 200 U.S colleges…...

1+ week, 2+ day ago   (120+ words) Beyond Yoga, owned by Levi Strauss, opened a 1,500-square-foot store in Manhattan Beach, CA, marking its 16th store in the U.S. Beyond Yoga, owned by Levi Strauss, opened a 1,500-square-foot store in Manhattan Beach, CA, marking its 16th store in the U.S Located…...